A New Audience Haus Series For Navigating the World Of AI
In the world of AI SEO, User Intent is the driving force behind every search query.
Invention → Integration → Belonging
Category Remembrance and the Rise of Invisible Architecture
And Why Your Category Needs One
A true movement doesn’t start with a go-to-market plan. It starts with a gut punch.
A letter to second-time founders, and why C.S. Lewis may be the unlikely patron saint of your next category
Why naming your movement is powerful — and how clinging to it can kill your growth
Most companies obsess over GTM and forget the most important part—Creating the Market (CTM) in the first place.
These archetypes help movements convey instant meaning and emotional relevance.
Movements that changed history share common themes.
The LinkedIn Crackdown: Why You Need to Own Your Audience Before It’s Too Late
