Audience Haus
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A letter to second-time founders, and why C.S. Lewis may be the unlikely patron saint of your next category
Why naming your movement is powerful — and how clinging to it can kill your growth
Most companies obsess over GTM and forget the most important part—Creating the Market (CTM) in the first place.
These archetypes help movements convey instant meaning and emotional relevance.
Movements that changed history share common themes.
The LinkedIn Crackdown: Why You Need to Own Your Audience Before It’s Too Late
When we stand for something bigger than ourselves, we create change that extends far beyond our own lives.
Ushering in the Age of Abundance
“I would rather have questions that can’t be answered than answers that can’t be questioned.”
This episode is a masterclass in failure, resilience, and how to turn a scrappy idea into a multi-million-dollar machine.
From Horse-Drawn Carriages to the Open Road: A Story of Disruption
Aligned is not just a product; it’s a movement designed to make buyers' lives easier and, in turn, help salespeople close more deals.